In this year's Advent calendar, the Food Startup Incubator Weihenstephan (FSIWS) will present a campaign by a new food startup every day at 6 p.m. sharp. On Christmas Eve, there will be a special Christmas surprise for interested foodies.

If you are still looking for Christmas presents or are simply interested in new and innovative food, you should take a look at the Advent calendar of the Food Startup Incubator Weihenstephan (FSIWS) at the Weihenstephan-Triesdorf University of Applied Sciences (HSWT): Here, a little door opens every day at 6 p.m., behind which one of 23 food startups is hidden. These offer participants various promotions, such as great competitions, discount codes and Christmas specials.

Without giving too much away, these startups have already been behind the doors: Eatly, Die Frischemanufaktur, MaMaEva, OrganicLabs, Kräuterkraft and Happy Ocean Foods - many of which are closely linked to the Weihenstephan Food Startup Incubator. So stay tuned to see who else is hidden in the calendar.

For every "foodie", for every lover of innovative food, there is certainly something there, whether to try for yourself or as a Christmas gift.

If you don't want to miss anything, take a look at the FSIWS advent calendar every day( or - even better - follow the FSIWS Instagram channel( There, every day, it is revealed exactly which startup's turn it is and what the current food startup has come up with as a special promotion.

The suspense is mounting: What can we expect on December 24?


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